Riviera Resort

Disney’s Riviera Resort draws from Walt Disney’s travels along Europe’s Mediterranean coast, reimagining the charm of classic seaside hotels through modern Disney magic. We shaped a refined brand platform that blended European elegance with warmth and wonder, then launched it with a flexible asset system designed to travel across channels and hold together at scale.

Broadcast :30

Behind-the-launch feature film

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Riviera launched as a premium resort brand inspired by Europe’s classic seaside hotels, balancing sophisticated design with the warmth of Disney storytelling. The launch campaign drove demand and delivered sales 40% above projections, supported by a scalable brand toolkit and a library of original photo and video assets designed to sustain marketing long after launch.

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