Hong Kong Disneyland: Momentous

Momentous is Hong Kong Disneyland’s signature nighttime spectacular, a tentpole experience designed to drive repeat visitation and anchor the park’s emotional promise, creating a reason to return. It was launched it as a shared cultural event, using “Live the Moment, Love the Memory” to let the story break out beyond the park and pull guests back in.

3D Metro Digital Display

SOGO Dept Store OOH

Hong Kong Disneyland Branded Content

Momentous became a cornerstone of Hong Kong Disneyland’s resurgence, helping drive attendance to 6.4M (+87% YoY) and revenue to HK$8.8B (+54%) within two years. More than a launch, it became a scalable platform that deepened affinity, increased guest spending and sustained repeat visitation.

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