Every great story leads to the same destination: emotion.

A black and white photograph of four young men dressed in early 20th-century suits and hats, standing in front of a wall with wooden paneling. Handwritten annotations above each man include names, dates, and other information.

Fugitives was founded by storytellers running from sameness, from the slow, bloated, predictable patterns of safe creative. We believe brands deserve stories that make people feel something, stories that live beyond campaigns.

Emotion is always the destination.

How we think:

Emotion drives action.
Curiosity reveals meaning.
Craft builds trust.
Systems protect ideas as they scale.

Two men in a discussion inside a room with large windows and a potted plant. One man wears glasses and a blue shirt, gesturing with his hand; the other man stands nearby, holding a small object, looking at him.

Built for ecosystems
Brands don’t live in campaigns. They live across destinations, platforms, partners and markets. Our work is designed to hold together inside that complexity, creating coherence where fragmentation is the norm.

Cultural awareness
Different brands carry different histories. Some are built on legacy. Others on momentum. Our role is to understand what must be protected and where new energy can enter.

Interior of a modern loft-style home with exposed beams, industrial decor, and comfortable furniture, including sofas and armchairs, with a man walking in the foreground.
Three young men sit around a wooden table in a sunlit room, with plants and windows in the background, engaging in a discussion.
A rustic living room with exposed wooden beams, modern furniture including an orange armchair with a patterned pillow, a white sofa with colorful pillows, a black side table with a lamp, and a dark wood bar with shelves in the background. There is a spiral staircase and decorative lighting fixtures.
Person wearing a black cap with white writing that says "F*** Give" and a red T-shirt, with their face partially obscured by the cap, standing in front of a metal electrical box labeled "440 VOLTS".
A young man with short, light brown hair smiling and resting his head on his hand while sitting at a desk in front of a computer. There are pens and a notebook on the desk, and the background features a plain, dark gray wall with equipment mounted to it.

Our Story
Built on years of creative leadership and brought together through our shared work with Disney, Fugitives was created to carry that storytelling standard forward with greater agility and fewer layers. We are an independent creative collective that brings brand worlds, destination ecosystems and cinematic production together in one system. We stay close to the work, scale with purpose and make people feel something. That’s what we run on. Because when audiences feel something, they remember it. They return.

Three creative accomplices lead Fugitives.

Black and white photograph of a middle-aged man with gray hair and a beard, wearing a suit and tie, sitting indoors against a brick wall. There is a small faucet and a cabinet or shelf with objects behind him.

Chris Gernon
Managing Partner, CEO

Chris is a visual storyteller and creative leader who founded Fugitives to be the kind of partner he always wanted: fewer layers, closer collaboration and ideas protected through the final frame. He came up through editorial and film in Los Angeles, shaping work across entertainment, destinations and campaign storytelling, including long-running collaborations with Disney Parks and Resorts. He’s explored VR documentary film as a path to empathy and connection, and brought that work to the TEDx stage. He’s drawn to hard problems and stories that leave a mark.

Black and white photo of a man in vintage attire, wearing glasses, a fedora, a suit, and a tie, sitting on a chair with a chalkboard behind him and the text "234 C. BEAN" above his head.

Christopher Bean
Partner, ECD

Christopher is a creative leader with decades of experience using storytelling to connect people and move organizations. He helped Disney launch premium resorts and led story-driven work for Disney Vacation Club, blending creativity, strategy and human connection. He also helped bring studio-born virtual production and world-building into campaigns and films, carrying cinematic craft into faster, more flexible workflows. He partners closely with teams and stakeholders to turn complex challenges into clear narratives audiences remember.

Black-and-white portrait of a man in a suit and tie, smiling, with writing above his head indicating his name, Marc Brugnoni, and some numbers and measurements.

Marc Brugnoni
Partner, ECD

Marc is a multidisciplinary creative director with deep experience in brand strategy, identity and integrated storytelling. As a founding member of Disney’s in-house parks advertising team, he helped pioneer the way Disney scales story across resorts and international markets, building campaigns designed to grow without losing their emotional thread. His background also includes agency leadership and design-driven brand building across hospitality, lifestyle and entertainment. He brings order to complexity and a sharp eye for the details that make work feel effortless.

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