Sahara is a Las Vegas legend, home to the Rat Pack, Mae West and Elvis, and a place where generations felt like they belonged. But decades of reinvention blurred its identity and stripped away the mystique that made it iconic. We were brought in to resurrect the brand and restore its place on the Strip with a new platform: For the Love of Vegas, built from a simple truth, the kind of love that makes people bet on this town.
Sahara Case Study
Branded Content
Branded Content
Fugitives’ rebrand of the Sahara didn’t just drive revenue, it helped an icon escape its troubled past and brought the Sahara’s soul back to the Strip. The campaign generated ~150M impressions and delivered $5.1M in incremental revenue in Year 1, with sustained gains projected at 3–4x over time, restoring the magic of a name. The legend was back.
