Main Street Electrical Parade

Main Street Electrical Parade reigned at Disneyland for more than 24 years, becoming one of the park’s most iconic nighttime traditions. When plans were made to bring it back after a 20 year break, we didn’t just announce its return. We created a story about where it had been. The result was the magical and mysterious “Vault”, a top-secret place where Disneyland attractions are lovingly stored, maintained and kept ready for the perfect moment to shine again.

It’s coming home :30

Launched as a Super Bowl spot, the campaign sparked immediate fan energy, with influencers and die-hard guests amplifying “The Vault” across social as if it were a real place. A city-wide OOH and PR campaign brought the parade into Los Angeles, imagining it passing iconic landmarks and turning the return of the parade into a cultural moment that helped drive record attendance and reminded everyone why this classic still shines.

Previous
Previous

Walt Disney World - Goat

Next
Next

Francis - VR Film