Francis - VR Film — Fugitives

FRANCIS - VR Film

FRANCIS is an immersive 360° virtual reality film created to pull global mental health into the mainstream. Premiering in Washington, D.C. during the World Bank Group and World Health Organization Spring Meetings, the film places viewers inside the isolation Francis Pii Kugbila endured, and carries them through his return to life. The story behind the film is also shared in a TEDx talk on empathy and immersive storytelling.

The story behind FRANCIS, and how immersive film can create empathy at scale.

FRANCIS premiered to more than 500 health and finance ministers worldwide, using immersive storytelling to make an urgent issue impossible to ignore. By placing viewers inside one man’s experience, the film created a rare kind of empathy at scale, proving that emotion can shift awareness where statistics cannot.

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