Wonders of Xandar Experience

New York Comic Con - To launch Guardians of the Galaxy at EPCOT, we treated the rollout like a world you could step into, not a message you simply received. We built an in-universe “Xandar” presence that could travel from fandom culture to the park itself, translating the attraction’s tone into real-world touchpoints that felt like they belonged in the Guardians story. The result was an experience built to be discovered and shared: a live activation, character-driven content and social-native moments that made the launch feel playful and unmistakably Marvel, while still operating at Disney scale.