Disneyland - Frozen Fun — Fugitives

Disneyland - Frozen Fun

When Frozen arrived at Disneyland, the excitement was everywhere. So we treated the debut like a park-wide welcome, not a standard attraction spot. The idea was simple: have Disneyland itself celebrate the arrival of Elsa, Anna, Olaf, and Sven with “For the First Time in Forever.” To make it real, we turned the entire park into the chorus, reprogramming animatronic characters across multiple rides and locations so they could sing along. It wasn’t just a clever concept, it was world-building in the most literal sense: the park’s characters joining the story in one shared moment.

Frozen Fun Launch :30

This spot is proof of what happens when a strong idea is protected all the way through execution. Working hand-in-hand with internal teams, we pushed beyond what had been done before. Many of the animatronics had never been reprogrammed to speak or sing since they were first built, and the solution required Imagineering to return to original analog tools to make the concept possible. The result was a one-of-a-kind Disney moment, where the medium became the message and the welcome felt true, for the first time in forever.

Q-Wunder

Xandar Experience