Hong Kong Disneyland

Hong Kong Disneyland needed marketing that could feel locally fluent while still holding Disney’s emotional standard at scale. Across multiple seasons and attractions, we helped guide the storytelling so it stayed true to the brand while speaking naturally to Hong Kong audiences. The work took different forms, but kept the same throughline: protect the feeling, then let the story travel in the language and energy of the market.

Star Wars :30 / Cantonese

Spark Magic :60 / Christmas

Halloween Maleficent :10

Halloween Cruella :10

Halloween Jack :10

These projects show what it looks like to bring Disney storytelling discipline into a local system without losing what makes the market special. By helping local teams shape the stories and keep the emotional core intact, we created work that felt unmistakably Disney. Whether the audience is watching in Cantonese or wishing under the castle at Christmas, emotion is always the destination.

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