Cars Land Christmas

When Cars Land celebrated its first holiday season, the goal was to let the land itself take part in the moment. We approached the work as a seasonal takeover, using Mater as the guide into a festive version of the world guests already loved. The spot follows Mater Claus on a joyride through Cars Land, pulled skyward by his tractor reindeer as the park transforms around him. It’s a holiday story told from inside the world, where character, place and humor work together to make the season feel native to the land.