Cars Land Christmas

When Cars Land celebrated its first holiday season, the goal was to let the land itself take part in the moment. We approached the work as a seasonal takeover, using Mater as the guide into a festive version of the world guests already loved. The spot follows Mater Claus on a joyride through Cars Land, pulled skyward by his tractor reindeer as the park transforms around him. It’s a holiday story told from inside the world, where character, place and humor work together to make the season feel native to the land.

Mater Bells :30

The work helped establish Cars Land Christmas as its own tradition, extending the world beyond the attraction and into the broader holiday experience. Supported by out-of-home featuring other Cars characters, the storytelling reinforced Disneyland’s ability to refresh familiar worlds without losing what makes them special. It’s another example of how seasonal moments can feel bigger when the story leads, and when the world itself gets to join the celebration.

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