D23

D23 is Disney’s official fan club, home to one of the most passionate fan communities in entertainment. But it needed a rallying cry that felt personal, not corporate. We created “When Did It Start for You?”, a campaign built around the idea that Disney lives inside all of us, often in ways we don’t recognize until we look back. Inspired by stories like our own, including childhood memories passed down through generations, the work invited fans to reflect on the moment Disney first became part of their story, and to share it proudly.