Aulani Resort

Aulani was built as Disney’s first truly authentic Hawaiian resort, created hand in hand with local artists and cultural experts to honor the land, traditions and living lore of Hawai‘i. But early marketing leaned too hard on animated characters, reinforcing a barrier for families seeking a real tropical escape. We shifted the story toward cultural truth, moving Aulani beyond the “Disney in Hawai‘i” perception by telling Hawaiian legends and inviting families to create their own.