Fairytale Weddings

Disney’s Fairytale Weddings lives inside a destination ecosystem built around one enduring promise: bringing people together through story. While it may be a smaller line of business, it carries outsized emotional weight, shaping how guests see Disney as a place for life’s most meaningful celebrations. Our work translated that promise into cinematic storytelling that could sit naturally within the broader Disney brand while still feeling personal. By leading with emotion, not spectacle alone, we framed Fairytale Weddings as more than an event. It became a chapter in a family’s lifelong story, connected to the same feeling that runs through every classic Disney story.