Storytelling by Design: Finding the Deeper Meaning in MarketingChris Gernon is a modern filmmaker based in Los Angeles. His decidedly philanthropic career in film making spans decades with highlights that have thrust him into the limelight.
From Farm Life to Fugitive: CEO Chris Gernon Shares His Childhood Dreams Turned to Fruition
“5 Things I Wish Someone Told Me Before I Became CEO of Fugitives,” With Chris Gernon
- How difficult it is to run a business. If I would’ve developed a business plan and had gone about starting the business, I don’t know if I really would have done it to be honest. I ended up this way. And I’ve struggled along the way and it’s not an easy path, but it’s a path that is the most rewarding. And when you’re in control of your destiny, that is probably the most rewarding. But had someone told me how difficult it was to get there, I would’ve questioned whether I wanted to do it or not.
- That sales would have been as difficult as they were. As a creative person, just to understand how to sell yourself is the hardest part of everything that I do. And I wish someone would have told me a better way of doing it, but I learned the hard way, which is sometimes the only way.
- That running a business 50% relationships and 50% work. That the relationships are equal to that of the work you produce. And it’s not necessarily that the work can’t speak for itself, it is the relationships and how you handle the client and whether you’re a nice person to work with. You know, that’s also the bottom line too, is do people like you and do they relate to you?
- Funding is always a difficult thing because most of the business now is project-related and not retainer-based. And so, cash flow is always really difficult in the business, especially now that clients are getting a little bit more strict about their payment terms, and it does affect the bottom line into how businesses run when they’re relating on a business to business level. It becomes difficult with cash flow, definitely. It’s good to have a line of credit basically that can handle the cash flow issue that’s coming up. That’s probably the biggest. That if you had a line of credit associated with your business that could cover you through the times that the client has an extended payment period, then it could help keep your business afloat in a longer way.
- Have a good attorney. That’s another really key thing and that contracts are drawn up that protects yourself through the course of payment terms and delivery and what’s expected, what one person is doing versus what another person is doing and what are the terms of within that agreement.
Q&A: Fugitives CEO Chris Gernon On The Future Of Marketing And TechnologyBy Patrick Gorman -May 8, 2018 Chris Gernon is the founder and CEO of Fugitives, a Los Angeles-based marketing agency with a “we-can-fix-it” attitude that fills in the gaps when companies need help. He and his team have developed visual content for some of the world’s most influential brands (think Disney, CNN, and Nickelodeon, to name a few). Gernon and his team at Fugitives are also focusing on how brands can effectively leverage cutting-edge technologies such as virtual and augmented reality, and he is a seasoned TedxTalk presenter. Chief Executive caught up with Gernon to talk about launching his own agency, the role technology will play in marketing moving forward, and what common traits he looks for in leaders within his organization. Q: What were some of the things that inspired you to launch Fugitives? A: That’s a great question and one that I’ve thought a lot about through the years because I think it’s evolved. As I get deeper into it, the way I started is not what I think about it at the moment. And I think that’s key to anything as you start and you move through a good business solution is that, when you look at something at the very beginning, what drives you to start is not necessarily what motivates you to continue with it. And that’s probably been key for me, is that it has evolved, it has changed through the years. But what it was initially, was that we saw a change in the marketplace, friends of mine and I, and it started with a conversation about how we felt that we could do things differently. And not better or worse, but just more cost-effective. We saw that the model was shifting to more in-house agencies with large corporations, and they were looking for resources to help augment their current staff and situation. And that’s really how it started. We saw a need in the marketplace and something that no one was really doing. Everyone was focused on building big, behemoth sort of agencies, and working with a nice set of clients who would come and go, depending on what they felt about that one agency’s work, and they would shift agencies, and that’s how the model would sort of work. But what would happen is that you would end up with a whole slew of work that would fall off the table. And that’s why these large corporations were sort of building in-house agencies to sort of help pick up this slack, but then also, hold more of those agency contracts in-house. But they needed a team in-house to sort of work on those things. It had to do also with procurement, and how you staff up a team like that, and how you manage a team like that, and how you keep it rolling through. So, it was a little bit like, “How do we solve a problem of giving our clients a full-service agency that they would come to expect with all of the expectations and creative control, and being able to guide and lead a brand, an agency forward, but still keep it under this new model?” So, it was all these conversations that sort of happened.
Content retrieved from: https://chiefexecutive.net/qa-fugitives-ceo-chris-gernon-future-marketing-technology/.
Annual TEDx Talk returns with Uncharted Waters themeBy Emily Berryman Published Oct 19, 2017 11:32 pm
Content retrieved from: https://www.idsnews.com/article/2017/10/annual-tedx-talk-returns-with-uncharted-waters-theme.
Hollywood Spotlight: Chris Gernon of Fugitives
Fugitives 2017 ReelDescription: Our work does the heavy lifting in this new reel for Fugitives, and for 2017, there's a new dash of personality.
Another year on the run.
Here's a look through our most cherished creations from the year of 2014.