We call ourselves FUGITIVES to escape an environment of entrenched thinking and old business practices. We run towards a better way of building brands, strengthening communication, and creating bold content through creative and strategic solutions.
An escape plan is nothing without precise execution. This is why we have two distinct yet synergistic divisions.
Fugitives Creative is about out-of-the-box thinking and creative ideas designed for maximum impact and flexibility. A "swiss army knife" type of shop that combines the right tools and resources necessary to maximize project budgets for the most effective results.
Fugitives Editorial is owner Chris Gernon’s original pursuit, focusing visual storytelling on content creation, graphic design, animation, visual effects, color grading, and audio mixing: a full-service creative editorial/finishing shop.
SERVICES
STRATEGY
We believe that the foundation of any project and the creative choices you make along the way are based upon strong strategy and market research. When these work together, the goals and objectives become clearer and the end result is that much more effective. At Fugitives, we believe that strong creative comes from good conversations.
BRANDING
If a brand is a visual representation of an organization's persona, then we strive to make it as well rounded and full-formed as possible while maintaining the flexibility to discover and evolve as the world changes around it. We believe that adaptation is the key to longevity and success.
DESIGN
Creating visual elements that represent a brand's persona is no small feat. Every detail has to create a feeling and identifiable expression for the brand to become to life. We've reached all over the globe to find just the right designers who can manifest this monumental task. We look for big ideas and out of the box thinkers who can deliver uniquely ownable branding attributes for our clients.
CAMPAIGN
We believe that the campaign and brand should be different from each other while establishing a mother / daughter type of relationship. The brand needs to influence the campaign but not define it. With this mentality, we try to use every campaign to connect to the viewer's emotional memory and build stories that are remembered and promote the key objectives.
PRODUCTION
Aligning ourselves with premium production teams that can dovetail into our process is key to the success of every shoot. These resources have been collected and cultivated over many years to have numerous award-winning film, documentary, and digital content creators at our disposal.
POST PRODUCTION
Fugitives started in the early '90s as an editorial shop. Through the years we have successfully completed thousands of tv spots, videos, content, and animation for some of the world's most influential companies. The knowledge and experience we bring to every project are seen through the variety of executions that always have a focus on strong visual storytelling. Here is where we open up the possibilities and expand the creative to a new level.
CLIENT ROSTER
NEWS
Storytelling by Design: Finding the Deeper Meaning in Marketing Chris Gernon is a modern filmmaker based in Los Angeles. His decidedly philanthropic career in film making spans decades with highlights that have thrust him into the limelight. Born in a suburb of New Orleans, he got his start working in his father’s hardware store while […]
From Farm Life to Fugitive: CEO Chris Gernon Shares His Childhood Dreams Turned to Fruition As a child, Chris Gernon was given every opportunity to create any project he could dream up. Some were farfetched and seemed unattainable, but nothing was out of reach or off limits when it came to filling his imagination. Chris […]
“5 Things I Wish Someone Told Me Before I Became CEO of Fugitives,” With Chris Gernon Carly Martinetti Feb 4 · 9 min read Running a business 50% relationships and 50% work. That the relationships are equal to that of the work you produce. And it’s not necessarily that the work can’t speak for itself, […]
Q&A: Fugitives CEO Chris Gernon On The Future Of Marketing And Technology By Patrick Gorman -May 8, 2018 Chris Gernon is the founder and CEO of Fugitives, a Los Angeles-based marketing agency with a “we-can-fix-it” attitude that fills in the gaps when companies need help. He and his team have developed visual content for some […]
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